ARF: As More Audience Data Enters TV, An Emphasis On Quality And Consistency Emerges
AdExchanger |
Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the side of the label. “You really have to dig to figure out what’s in [a segment] right now,” Steuer said Monday at the Advertising Research Foundation’s Audience Measurement Summit in Jersey City.… Continue reading »
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