Whitelisting: The White Knight for Brand Safety?

With the brand safety scandal raging on since March, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether whitelisting really is the white knight the industry needs to fend off the bad guys.
What is whitelisting?
As you’d expect, it’s the opposite of blacklisting. Rather than building a list of disapproved URLs, your campaign targeting is based on a list of approved URLs to help keep brands safe and reduce the possibility of […]