It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t
AdExchanger |
New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not if they’re traveling in Chicago that day. It’s hard to get that level of granularity right, which is why a lot of brands aren’t taking advantage of context, location, weather and other… Continue reading »
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