Advertisers Forgive Facebook Measurement Blunders, But An MRC Audit Is Still Top Priority
AdExchanger |
Marketers aren’t all that wound up about Facebook’s recurring ad metric errors. Bugs happen, said Alok Gupta, data science manager at Airbnb, speaking at a measurement event hosted by Facebook on Wednesday. “You’re never going to build a perfect system immediately or ever,” Gupta said. “As long as the bugs or problems are identified quickly,… Continue reading »
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