The Industry Warms Up To Standardizing User IDs; Salesforce Rebrands Krux
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some ID Please The idea of standardizing user IDs across ad tech companies and web publishers is gaining steam as a means to manufacture scaled targeting on par with The Duopoly. Google and Facebook “have really strong identity systems and have locked people into their systems,”… Continue reading »
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