What Advertisers Want From Snapchat’s First Earnings Report
It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business. And, to that effect, it needs a plan to beat Facebook’s relentless copying.
“The thing that everyone in the industry is grappling with is: Can Snapchat successfully get ahead of Facebook copying them?” said one ad agency exec, speaking on condition of anonymity.
Here’s what the ad world (and Wall Street) are looking for today:
