Chatbot Or Not? Facebook Messenger Strategies Gain Modest Traction With Brands
AdExchanger |
Facebook’s big bet on messenger bots was an oversell from the start. What’s shaking out now is a more reserved and perhaps more useful idea of what a bot can be and how a business can use it. “Rather than having chatbots be ‘the star of the show,’ as was the implication last year, Facebook… Continue reading »
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