Contextual Brand Safety: Now What?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, global executive vice president, brand safety, at GroupM. On Feb. 9, The Times, one of oldest and most venerable newspapers in the world, ran a story titled “BigContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.