Podcast: For Drawbridge’s Kamakshi Sivaramakrishnan, It’s Not Only About The Ads
AdExchanger |
Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues to shrink as player after player is acquired. Last year Telenor snapped up Tapad, and Adelphic went to Time Inc. just this week. Drawbridge, led by CEO Kamakshi Sivaramakrishnan, is the lone wolf… Continue reading »
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