YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe

Addition of Toshiba Cloud TV Expands YuMe’s European Multi-screen Digital Video Footprint

LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions and Toshiba Europe GmbH (“Toshiba Europe”), a subsidiary of Toshiba Corp., a leading electronics manufacturer, announce that YuMe will be the first to deploy advertising on Toshiba’s latest smart TV portal, Cloud TV.

“Our media agency OMD, wanted us to work with YuMe because they are continually innovating in the market to maximise the proposition of new screens.”

YuMe is the first official launch partner to provide smart TV portal monetization services with premium in-stream video advertising throughout Europe. Initial launch countries include the United Kingdom, Spain, France, Italy, Germany, Switzerland, Austria, Norway, Sweden, Denmark and Finland. The video advertising offering on Cloud TV will provide an engaging experience for smart TV users, while the available companion banners will offer a ‘take-over’ branding opportunity for advertisers and the pre-roll video apps will deliver compelling content.

“Toshiba Europe and YuMe both aim to lead innovation in the connected TV media space,” said Olivier VanWynendaele, Head of TV Cloud Services, Toshiba Europe GmbH. “The combination of cutting-edge technology and innovative interactive video advertising provides value for both advertisers and our viewers.”

“We are very pleased to have been chosen as Toshiba’s official Cloud TV launch partner in Europe,” said Michael Hudes, EVP, YuMe. “Our technology will enable Toshiba Europe to bring state of the art interactive ad experiences to both consumers and advertisers with this new connected TV media platform.”

Toshiba Europe will use YuMe ads, Connected Audience Network, and real-time reporting capabilities which are pre-integrated with the Accedo AdMediate® platform. Accedo streamlines advertising on smart TVs by connecting TV apps to any ad network through a single integration.

“As the leading connected TV application provider for global media companies, Accedo is pleased that Toshiba has selected YuMe as its primary partner for European connected TV video ad serving and sales. We continue to work closely with YuMe to ensure that our partners achieve their global objectives with YuMe’s powerful combination of video ad management and monetization support and Accedo’s solutions,” said Michael Lantz, CEO and founder of Accedo.

YuMe will sell and deliver premium video ads plus a synced companion banner via YuMe’s CTV SideKick, its latest video ad unit. CTV SideKick will be delivered to all Toshiba Europe users while they access premium television content, social accounts and a variety of smart TV applications. Initial launch advertising partners include Renault.

“Renault is continually looking to interact with customers on new and innovative platforms,” said Juan Francisco Gómez, Head of Advertising and Media for Renault Iberia. “Our media agency OMD, wanted us to work with YuMe because they are continually innovating in the market to maximise the proposition of new screens.”

About YuMe

YuMe, Inc. (NYSE: YUME), is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos. YuMe supports consumer choice and is a member of the Network Advertising Initiative. See YuMe’s privacy policy for details.

YuMe, YuMe’s Connected Audience Network and YuMe’s CTV Sidekick are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

About Accedo

Accedo is the global market leader in TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets. Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne. For more info, please see www.accedo.tv, Twitter: www.twitter.com/accedotv, Facebook: www.facebook.com/accedo.smarttv.

Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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