WPP Takes Stake In Commerce Startup eCommera
WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury shoe designer Jimmy Choo.
The investment came as part of a $41 million Series C led by Dawn Capital. WPP participated in the round and contributed an undisclosed sum.
The move reflects WPP Chief Sir Martin Sorrell’s message: that data expertise and services will be a key focus for the holding company going forward.