WPP Takes Stake In Commerce Startup eCommera

WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury shoe designer Jimmy Choo.

The investment came as part of a $41 million Series C led by Dawn Capital. WPP participated in the round and contributed an undisclosed sum.

The move reflects WPP Chief Sir Martin Sorrell’s message: that data expertise and services will be a key focus for the holding company going forward.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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