WPP Takes Stake In Commerce Startup eCommera


WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury shoe designer Jimmy Choo.

The investment came as part of a $41 million Series C led by Dawn Capital. WPP participated in the round and contributed an undisclosed sum.

The move reflects WPP Chief Sir Martin Sorrell’s message: that data expertise and services will be a key focus for the holding company going forward.

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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