Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event


Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new slate of Weather Company programming meant to draw ad dollars.

The new programming, set to debut in the coming months, includes a new reality-style TV series, several other entertainment shows, four new “Video Minutes” web series and several “Weather Films” documentaries on topics such as homelessness, immigration and climate change.

But the star of the event — which Weather called an “allfront” in an effort to span TV’s upfront pitches and the newer digital NewFronts — was a preview of a dramatic redesign coming to Weather’s apps and website.

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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