VigLink Exchange Opens Up Competition For Affiliate Marketing Clicks

Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to make link bidding — or “link optimization” — more competitive. Unlike most general exchange operators, VigLink is squarely aligned with publishers. By opening an affiliate link to be bid upon […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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