Twitter Beta Tests Promoted Video Ad Format To Attract Brand Dollars

Advertising news

• Why brands are leaning into spoofing film genres 16/04/2024
  Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
• #CannesForAll returns to take two cohorts of diverse talent to Cannes Lions 16/04/2024
  Brixton Finishing School and DigiLearning Foundation are behind the initiative.
• EssenceMediacom's UK boss on why media should sit at the top table with creative 16/04/2024
  Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.
• Bling bling: Exploring the landscape of luxury in India 16/04/2024
  From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
• Lady Gaga’s latest Nurtec ad is out and fans have something to say about it 16/04/2024
  Lady Gaga talks about her personal experience with migraines in the latest Nurtec ad. However, her partnership with Pfizer has sparked backlash among some of her fans.
• 40 Under 40 2023: Ruchika Gupta, Beam Suntory 15/04/2024
  An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.
• Swatch switches media duties to Publicis from GroupM in China 15/04/2024
  Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.
• The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool 15/04/2024
  The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.
• Move and win roundup: Week of April 15, 2024 15/04/2024
  Chep Network, Sephora, Beacon Lighting, Mindshare, Lee Kum Kee, and others in our weekly collection of people moves and account news.
• FCB India appoints Ashima Mehra as CEO 14/04/2024
  Mehra has over 18 years of experience and was most recently at Leo Burnett India.