The Cross-Device Question: [x+1]

At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1], explains what […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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