OneSpot Turns Earned Media Into Targeted Ads

The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most companies understand the value of promoting their brand through earned media, many stumble when it comes to driving audiences to that content. The Texas-based startup OneSpot is tackling this issue […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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