Isocket Reaps $5M In Funding As Publishers Flock To Programmatic Direct

San Francisco-based isocket has raised $5 million in funding, led by Time Warner Investments. The round reflects publishers’ growing interest in the nascent area of programmatic direct ad buying. This latest round,represents the second half of isocket’s B series (the first half was led by Foundry Group) and brings the company’s total to  $16.3 million. […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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