Bots Set Their Sights On Targeted Ads

Targeted advertising and programmatic buying changed the advertising landscape by enabling marketers to purchase and scale impressions from specific audiences. But the growth in targeted ads has also caught the attention of fraudsters, who are increasingly using botnets to generate and sell impressions to advertisers, according to Michael Tiffany, co-founder and CEO of the online […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...

Skriv et svar

Din e-mailadresse vil ikke blive publiceret. Krævede felter er markeret med *