As Programmatic Flies High, Watch Out For Its Crosshairs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. “What was the exact day programmatic went from mostly aspiration to complete validity?” This is a serious question I posed last week to 10 […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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