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PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

by Copenhagen INK · 25/02/2019

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding London, UK: PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media […]

The post PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment appeared first on Ad Tech Daily.

Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

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