McDonald’s hits the right notes with Dubsmash in Malaysia
OMD Malaysia along with Leo Burnett used the lip syncing app Dubsmash to create the latest campaign for their client, McDonald’s.
The Big Mac, one of the evergreen favourites at McDonald’s has always had its hardcore fans. The Big Mac Chant is famous world over among them, a catchy jingle that covers the seven ingredients that goes into the making of the Big Mac. The chant that incorporates the seven ingredients of the favourite – two beef patties, special sauce, lettuce, cheese, pickles, onions all on a sesame bun – has been given a new twist courtesy to Dubsmash. The activation requires participants to submit on Instagram, a Dubsmash version of the original Big Mac Chant accompanied by the #samasamaBigMac.
The activation has quickly caught on with McDonald’s consumers with fans entering their videos and winning daily prizes in the Big Mac Dubsmash online contest. Not only is RM500 offered as the daily prize, but also another trending item, i.e. a money-can’t-buy limited edition of McDonald’s Nanoblocks collector’s kit.
Commenting on the campaign, Wey Tyng of OMD Malaysia said, “McDonald’s Big Mac is known for its heritage and has been around for decades, but this new digital media twist shows that it’s adored by the younger crowd as well. The activation is reinforcing the ties of consumers to the McDonald’s brand.”
Malaysians are familiar with the catchy Big Mac chant , and it was in the recent TVC and radio commercials which ensured that it was in the audiences’ top-of-mind recall before the Dubsmash contest. Contestant’s submissions are through mobile apps, supported through a combination of mobile banners that drive fans to the contest microsite.
The post McDonald’s hits the right notes with Dubsmash in Malaysia appeared first on Digital Market Asia.
