Digital Marketing News Update – 26th April 2011
Ad spend
- Global adspend recovery weakened by Japan and Middle East
- Digital ad spend to overtake newspapers by 2013
- Advertiser Interest in Social Media Unlikely to Lower TV Spending
- Government seeks digital head to streamline online spending
- Ad Spending Set To Rise, Especially Online
- Online ads continue worldwide surge
- Digital Radio Gains Ad Dollars as Usage Increases
- Search Marketing To Reach $19.3 Billion In ’11, Mobile On Rise
- Online Ad Revenue Hits $26 Billion In 2010
- Internet Helping Drive TV Spending
- UK search ad spend up 9% as travel firms flock to Google
- IAB Says Online Ad Revenue Was $26 Billion In ’10
- Half of Sky’s display spend to be via real-time bidding by 2013
- Marketing budgets reduced 5.1% in first quarter
- Surprising Growth for Standard Banner Ads
- Retail Continues to Lead in Online Ad Spending
- Report: Online Media Spending On Mend
- UK search ad spend up 9% as travel firms flock to Google
- Online TV Revenues Up as Living Rooms Shift to Digital
- Growing Mobile Ad Spending in BRIC
Other advertising and marketing news
- Twitter Creates Ad Targeting and Follower Analysis Tools
- appssavvy: Social activity ads outperform static banner ads
- B2B marketers rank LinkedIn important for lead generation
- How brands can learn from Obama’s use of social video and media
- Are brands ignoring us in social media?
- Advertisers Using Relevant Ads Score More Attention
- What’s working, and what’s not, for tablet marketing
- Social Media, What Matters Most for Marketers
- Peugeot appoints Morgan Lecoupeur as UK marketing director
- Sharing Content to Show Thought Leadership
- AdGenesis launches opt-in mobile video ad platform
- Want to know what and when to post on your Facebook Page?
- European ads to let users opt out of tracking
- Is Bing’s iPad app its ace card?
- Opt-out rate for behavioural ads is ‘miniscule’, claims IAB US counsel
- Media Spend: A Story Of Three Brands
- 6 steps for boosting online marketing relevance
- Search Study Highlights Facebook, Display Ad Benefits, Complexities
- Posting Strategies that Encourage Engagement on Facebook
- Mobile marketers advised to watch Yahoo! and Bing
- Parents believe children inappropriately targeted
- Amazon readies cheaper ad-supported Kindle
- Online industry steels itself for DCMS cookies report
- Spots V Stripes: Cadbury versus the critics
- Bing search reaches 30% US market share
- Kellogg’s takes ads mobile with Augme
- Subscribers Eager to Open Daily Deal Emails
- Live streams start attracting ads from top marketers
- Effective Marketing Measurement
- Google Testing Expandable Paid-Search Video Ad Unit
- Online Digital Redefines Movie Consumption
- “Cheap social media makes marketers lazy”
- Study shows 28% of online retailers want to take marketing in-house
- Advertisers: ‘Super Demo’ Dedicated To Online Radio
- Profile: Doug Bewsher, chief marketing officer at Skype
- Uniting Search and Display for Stronger Results
- Case Study: Beauty Brand Attracts ‘Likes’ with Smart Cause Marketing
- Why brands need peer referrals not just friends
- How brands can capitalize on gaming trends
- British SkyBroadcasting taps FreeWheel for video ads
- What does it take to get on a media plan?
- Social Marketing Plans for 2011
- ITV boosts cross-platform engagement for Britain’s Got Talent
- Littlewoods reviews £9 million advertising business
- Diageo looks to add social media skills to its roster
- Behavioural ads in Europe to be flagged by icon
- Facebook advertising – Rapid growth leads to rising prices
- Forget the ‘Credit Crunch’: 3-year marketing study reveals the ‘Austerity Effect’ TradeDoubler debuts mobile ad serving tool
- RBS calls digital advertising pitch
- Using Facebook Effectively in Your Marketing Mix
- Newspaper Ads Still Guide Shopping
- Andrew Walmsley on Digital: Privacy is a case of respect
- Behavioural ads to be regulated by ASA within a year
- IAB Europe launches behavioural advertising guidelines
- Sky to offer mobile video ads
- 60 Second Spot: Nicola Mendelsohn, IPA
- Internet advertising is bigger than newspaper advertising
- Advertiser body offers guidelines on marketing to children online
- How to plug in to mom
- Spotify says free-service restrictions will improve advertising
- Audience Targeting, ROI Draw Advertisers to Digital Video
- Where are people viewing the most video ads?
- “Cheap social media makes marketers lazy”
- UK to take opt-out approach to behavioural ads
- Android ad market share ‘overtakes iPhone globally for first time’
- Rimmel to roll out interactive in-text ads
- Enhanced Transparency and Consumer Control in Online Behavioural Advertising Social media and mobile boost participation for McDonald’s Monopoly
- Britney Spears uses mobile coupons to promote single
- Asda extends CMO Bendel’s role to cover online
- Audi blazes trail with UK internet-TV advertising first
- Cookies, online ad regulation and the ‘you’ve been targeted button’
- Facebook launches marketing website
- 5 fantastic examples of interactive video
- Why advertisers don’t value online engagement
- Internet Users View Ads As Distraction
- Facebook Studio should encourage more brands to release case studies
- IAB: Traditional banner ads showed resurgence in 2010
- Google to place targeted ads in mobile apps
- Report: Russian consumers not so clickey
- Pernod Ricard plots digital push for Olmeca Tequila
- Top 10 tips: Planning and managing social network ad campaigns
- 5 ways Facebook is changing search marketing
- Advertisers Look for Better Online Video Metrics, Reach
- Social marketing goal is to get “Likes”
- Criteo: Display ad growth strong
- Brands see high returns from mobile coupons
- Industry welcomes opt-out approach to ePrivacy Directive
- Marketers still unclear about regulation of social media
- Marketing lifts online listening for Absolute Radio
- Targeting only works if the creative is engaging enough
- Kia calls £60m pan-Euro ad review
- Global web ad poll: Emerging markets ‘more open to online ads than mature markets’ Top 5 tips: Avoiding pitfalls of online ad data
- New insights into the future of mobile
- PPC Advertising Beyond Paid Search
- To Reach Children, Food Marketers Blur The Online Lines Between Entertainment And Advertising
- Opinions split over measures of online video ad metrics
Agency updates
- Media Contacts Opens Social Media Campaign Unit
- OMD Raids Top Horizon Strategist, Names Maletz East Coast Head
- AKQA chief creative Bonner leaves to join Razorfish
- Havas Digital Engages ‘Listening Loop’ For Social Media Campaigns
- Kantar Media Debuts Syndicated Paid Search Reports
- Channel 5 hunts ad agency for Big Brother
- British Airways retains BBH and OgilvyOne
- MediaCom picks up international account for dating site Zoosk
- Aegis Names Wiederkehr To New CMO Post
- Publicis uses PeerIndex to find advocates for iHobo relaunch
- ITV gets vote of approval from media agencies
- Agencies call for third-party standards to boost mobile ad spend
- Lariu leaves McCann to focus on SheSays
- Havas Digital Partners With BLiNQ For Global Facebook Ad System
- BMB wins Internet Explorer 9 creative
- MG OMD and Goodstuff retain £40m Virgin Media
- Clarks Future Footwear partners with MPG in India
- MediaCom picks up international account for dating site Zoosk
- Ogilvy Makes Digital Moves With Huggies, British Airways
- Social media keep agencies looking to the next big thing
- Freeman tapped for innovation role at McCann
- UM’s Amanda Barrett moves to Carat as associate director
- MPG Media Contacts wins Circle Health media business
- OgilvyOne resigns ActionAid UK account
- WPP swoops on Scholz & Friends in German acquisition
- Roddy becomes chief creative at Publicis & Hal Riney
- Omnicom notches up UK organic growth of 9%
- Kinetic takes honours at Clear Channel Outdoor Planning Awards
- MediaCom appoints Tim Ainsworth as Sky account director
- Facebook ‘Studio’ site lets agencies share marketing ideas
- Starcom MediaVest brings content unit Liquid Thread to the UK
- Publicis Groupe revenues leap 10.7% to €1.29bn
- Coca-Cola hunts digital agency for water brand
- Agencies line up for Ladbrokes CRM brief
- Naked and Hyper form hypernaked
E & M-commerce
- Halfords sees growth online
- New ecommerce site for By Malene Birger
- The future’s multichannel for M&S
- Study questions Facebook’s e-commerce pull
- 10m Brits use mobile shopping…but 83% have experienced problems
- Kantar Begins Reporting Paid Search, Amazon Dominates Spending
- Play.com plans European expansion?
- Online shopping saves British shoppers over 6,000 miles per year
- Online consumer opinion matters
- Online growth slows as UK retail sales hit low point
- A third of British consumers prefer to shop online
- Online shoppers to outspend offline shoppers this Easter
- 24% of consumers turned off after two negative online reviews
- Top online retailers at odds over priorities- survey
- Travel Industry’s Online Sales Rebound
- Survey reveals retailers unprepared for mobile commerce
- Kurt Geiger steps up its online retail experience
- Online sales top £5bn in March
- UK etail stimulated by Mother’s Day gift buying
- Bmi launches first UK airline mobile booking site
- Debenhams multichannel expansion pays off
- Online spending up by 14% in March: IMRG
- Internet proves ideal for Ideal Shopping Direct
- UK online retail sector enjoys ‘strongest growth in 3 Years’
- British eateries ignoring mobile
- Morrisons’ FreshDirect online shopping branding plans challenged
- High street stores will evolve into showrooms
- Half of Americans Use Cellphones To Shop
- Digital Coupons Bridge TV, Mobile, Retail Store
- When was the last time you bought something without checking online first?
- Retailers unprepared for consumer demand for m-commerce, finds study of UK retailers and consumers
- Mobile set to change the face of the high street as shoppers move online or out of town
- McArthurGlen Fashion Outlets go mobile
- Are Consumers Interested in Finding Deals on Social Sites?
Media consumption
- Android to grab almost half global smartphone market by 2015
- Wallpaper becomes IPC’s first monthly iPad title
- Study finds Twitter use up 400% yet still lagging behind socnets
- Survey: 37% of teens aspire to own Apple gadgets
- Mobile Web Users in Western Europe to Double by 2015
- Apple predicted to dominate tablet sales to 2015
- Digital Families: More Ethnic, More Media Diversity
- Mobile purchases by older users triples in less than 2 years
- Touchscreens and tablets boost mobile web use, claims Netiscuits
- How Moms Keep Connected Using Smartphones
-
Paywall sees traffic falls at the New York Times
-
TV Viewers Embrace Long-form Digital Content
- 81% Canadians oppose paying for online news
- Apple App Store still way ahead for making money
- New Study Taps UK’s Non-Native Consumers
- MailOnline overtakes Huffington Post to become world’s no 2
- Online video audiences: Over 4bn video ad views a month in the US alone
- Is online video saving grace of sports?
- The E-Books Explosion Will Displace Paperbacks, Hardbacks And Apps
- Are tablets cannibalising laptop sales? YouGov data says yes
- One in five under-13s use Facebook
- Tablets Quickly Become Major Home Entertainment Device
- Forecast: Mobile to push content consumption by 2015
- Royal wedding to be a YouTube event
- Most Smartphone Users Are Concerned About Privacy
- 11% of employees admit to flirting via work email
- Internet radio’s ‘Super Demographic’ exposed
Research
- Nielsen To Launch Local Ratings System
- Ipsos OTX Promotes Villain to Unify Media & Tech Teams
- InSites Readies for US Launch
- ITV Hires Channel 4 Marketer for Research Director Role
- Synovate Names Financial Head for China
- Synovate Names New Taiwan Office Head
-
TNS Opens in Miami for LatAm Expansion
-
‘Respect for Research’ Declining Says Report
General industry news
- Blinkx buys Burst media for $30m
- Only 25% of top UK retailers bother to reply to Tweets- study
- Unilever looks to boost global websites
- Online coupons grow as consumer package goods get web right
- Facebook to launch Baidu-powered social network in China?
- MMA Releases Rules For Mobile Couponing
- Bebo bases relaunch on greater self-expression
- Will Facebook end up too big for its users?
- IPA Online Media Owner Survey: Specific top
- Andy Jonesco leaves Sky
- LEVEL Hires Former Yahoo! UX Leader
- Reckitt Benckiser chief hands reins to Kapoor
- 60 Second Spot: Nicola Mendelsohn, IPA
- Google UK closes in on first $1bn quarter
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Google’s Q1 revenues hit £5.25bn
-
Google Videos to close in favour of YouTube
- Twitter Wants To Buy Tweetdeck
- Social media fail: Yahoo! Buzz and Google Video close
- Tesco buys into Blinkbox
- EU decides against legislation to uphold net neutrality
- Strong iPhone and Mac sales boost Apple profits 95%
- Reports: Apple top mobile brand
- IPTV: where TV meets the web
Source: http://www.eiaa.net