YouTube’s Engagement Plans; Programmatic TV Hurdles

Advertising news

• Hindustan Unilever announces leadership changes, appoints new executive director 26/04/2024
  The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
• Netflix reports strong Q1 growth but is it painting over CTV’s cracks? 26/04/2024
  Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
• Transphobic media organisations are alienating the whole queer community 26/04/2024
  As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
• Ogilvy launches health influencer marketing offering 26/04/2024
  Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
• WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1 26/04/2024
  In contrast, Publicis, Omnicom and IPG all increased their revenues.
• Creative Minds: Why Eunice Hee looks up to Lee Kuan Yew's ethos 25/04/2024
  Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
• What's in a name? A new campaign explores labels, liberation and legacy 25/04/2024
  WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
• Meta’s ad billings propel 27% revenue surge 25/04/2024
  The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
• McCann Worldgroup China MD exits 25/04/2024
  Shu Wu has left the network to join the client side.
• Times of India launches 'My City, My Art' challenge for World Art Day 25/04/2024
  Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.