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The Rundown: Is AT&T serious about ads? | Copenhagen INK

The Rundown: Is AT&T serious about ads?

AT&T has for years been described as one of advertising’s fabled “sleeping giants.” Now that its $85 billion bid to acquire Time Warner has gotten the green light, we’ll find out if it’s true.

After announcing its intention to purchase Time Warner in 2016, AT&T chief executive Randall Stephenson has spent 18 months slowly ratcheting up his rhetoric around the combined entity’s ad capabilities, citing the combination of AT&T’s data and analytics with Time Warner’s content and ad inventory as a motivating factor for the deal.

This article is behind the Digiday+ paywall.

The post The Rundown: Is AT&T serious about ads? appeared first on Digiday.

Via DigiDay

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.