As Digital Call Tracking Spikes, Telmetrics Looks Ahead

Advertising news

• Is it realistic to expect adland’s gender pay gap to close sooner? 01/05/2024
  Adland’s gender pay gap is closing, targeting less than 10% by 2029. But the pace has hit the brakes lately. Even with policies in play, legacy norms might just hinder progress.
• ‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan 30/04/2024
  This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
• Date revealed for Havas spin-off vote as revenues rise 30/04/2024
  Parent company Vivendi says move would “unleash the development potential” of the brand.
• Ogilvy appoints global chief transformation officer 30/04/2024
  Antonis Kocheilas takes up newly created role.
• M&A rumour mill is buzzing as Publicis pulls ahead of agency pack 30/04/2024
  Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
• 'Mom's Bed' breaks the silence on caregiver struggles in Seoul 29/04/2024
  The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
• Move and win roundup: Week of April 29, 2024 29/04/2024
  Carro, Havas Red, Special, ITA Group, OMG Indonesia, Havas, StackAdapt, Didi, Outbrain, and more in our weekly collection of people moves and account news.
• Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief 29/04/2024
  Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
• 40 Under 40 2023: Zane Furtado, Acquire 29/04/2024
  From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.
• Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI 28/04/2024
  Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.