MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
Daily Archive: June 10, 2013
How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
‘Every Brand Will Soon Need a DMP’, by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
The Pageview is Dead
Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising. Via digiday,com
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
