Monthly Archive: juni 2010

Google wants to dominate display + some interesting stats!

Google wants to dominate display + some interesting stats!

The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates search advertising, its recent obsession...

Interesting study about targeted and intrusive ads

Interesting study about targeted and intrusive ads

According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness of roadblock ads with targeting...

Interesting Social Media stat. presentation from HubSpot

Interesting Social Media stat. presentation from HubSpot

HubSpot has just compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. The Social Media presentation includes 27 slides on: Social...

World Cup and Caffeine from Google

World Cup and Caffeine from Google

While following the World Cup in South Africa I sometimes find myself searching for scores and more information about the games and players. That is also the reason for Google launching a...

Online Ad Spending in Asia-Pacific Is Heating Up

Online Ad Spending in Asia-Pacific Is Heating Up

Over @ eMarketer I found this article about online ad spending in the Asia-Pacific region – the takeaway: Things are heating up much faster in the region than expected… Several recent reports have...