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- Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO 06/07/2022'#Periodsomnia' is based on research that people who menstruate lose around five months of sleep over their lifetime.
- Ukrainian agencies team up to gain international recognition 06/07/2022Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the ongoing war.
- RK Swamy and BBDO India announce demerger 06/07/2022The 37-year old association ended on 4 July.
- Bizarre rabbit creates life-altering inventions in RC Cola campaign 06/07/2022A rabbit and its human friend create pivotal inventions for the brand’s new global platform.
- Tech MVP 2022: Publicis Groupe 06/07/2022MOST VALUABLE PRODUCT: Developed in China and now being exported from APAC, Creative Vault is used extensively by clients to gain sharper, faster insight on competitor activity.
- This is what happens when Gen X creatives make ads for teens 05/07/2022In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.
- Tech MVP 2022: TotallyAwesome 05/07/2022MOST VALUABLE PRODUCT: In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.
- EE tackles online sexist abuse in campaign telling men it's their problem 04/07/2022Work by Saatchi & Saatchi shows women going through pain for their sport.
- Move and win roundup: Week of July 4, 2022 04/07/2022Developments from The Silk Initiative, Virtue APAC, Red Havas, Havas Australia, Forward, The Purpose Group, Ants Programmatic, Purpose.Ant, Adm Group, Essence, Bud, MullenLowe Singapore, Alley Group in ANZ and VMLY&R Malaysia.
- Tech MVP 2022: Tomy Chan, Publicis Groupe 04/07/2022MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.
Marketing news from APAC
- Tech MVP 2022: Publicis Groupe 06/07/2022MOST VALUABLE PRODUCT: Developed in China and now being exported from APAC, Creative Vault is used extensively by clients to gain sharper, faster insight on competitor activity.
- Asia-Pacific Power List 2022: Bart Buiring, Marriott International 06/07/2022With resilience, agility and hyper-local thinking, the 20-year veteran of the hospitality brand charts a recovery route in the region.
- Can the creator economy accelerate financial inclusion in Southeast Asia? 06/07/2022The rise and rise of creator economy in Southeast Asia can truly be a game changer for financial inclusion across the region.
- Why talent is moving from agencies to tech platforms and startups 06/07/2022While pay is a big draw, other compensation such as stock options and bonuses are a key attraction too.
- Airtel Payments Bank hires Shilpi Kapoor as CMO 05/07/2022Kapoor moves from American Express.
- Global new-biz analysis: China dominates total billings in Asia-Pacific 05/07/2022Majority of new-business activity within FMCG was in China.
- Buckle up: Even more wage inflation is coming for agencies 05/07/2022Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.