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- Let’s move beyond the simplistic ‘business case’ for DEI 24/01/2022There’s far more at stake here and leaders need to demonstrate they know the importance of moving beyond mandates, says the CEO of PHD India.
- Move and win roundup: Week of January 24, 2021 24/01/2022News from Wunderman Thompson Philippines, PHD China, Versa and more, in our weekly collection of people moves and account news.
- Samsung Singapore draws widespread attention after pulling ad with drag queen 23/01/2022Global coverage shines a spotlight on the limitations of tolerance and acceptance towards Singapore's LGBTQ+ community.
- Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown 23/01/2022Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre?
- How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store 21/01/2022As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
- Apple debuts 2022 Chinese New Year film (clear some time on your schedule) 21/01/2022The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.
- Acura uses anime to spotlight new vehicle line-up 21/01/2022‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.
- More than 450 scientists call on PR, creative agencies to drop fossil fuel clients 20/01/2022The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.
- Global new business billings soar in November 20/01/2022CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.
- ‘Challenger’ agency group Dept recruits M&C Saatchi CFO Mickey Kalifa 20/01/2022Finance boss leaves as M&C Saatchi faces takeover approach.
Marketing news from APAC
- Move and win roundup: Week of January 24, 2021 24/01/2022News from Wunderman Thompson Philippines, PHD China, Versa and more, in our weekly collection of people moves and account news.
- Data shows brands don’t need social media accounts in China 21/01/2022Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
- Acura uses anime to spotlight new vehicle line-up 21/01/2022‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.
- Despite recent controversies, aesthetic diversity seen as growing C-beauty China trend in 2022 20/01/2022SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.
- POSB Bank aims to reach kids early with animated tales 20/01/2022The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.
- China’s influencer pay gap has closed—but not its culture gap 19/01/2022The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then?
- AnalogFolk Group launches global behavioural consultancy MindWorks 18/01/2022MindWorks will apply behavioural economics to marketing strategy.