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- I've seen so many acquisitions done the wrong way: Christian de la Villehuchet 27/11/2023On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
- Gen Z does not care if your brand is popular 27/11/2023Why branded sonic is more effective than licensed music.
- A fabricated account of how judging the humour category in Cannes could play out 27/11/2023Ben Middleton, chief creative officer at Creature, imagines what it will be like to judge the "Humour in branded communications" category at Cannes next year.
- How marketers have become secret weapons in the great pitching wars 27/11/2023In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
- Dentsu appoints global chief strategy officer for media 27/11/2023Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
- The rise of in-game marketing and eSports in China: A guide for brands and businesses 27/11/2023The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
- Moves and win roundup: Week of November 27, 2023 27/11/2023All the latest moves and wins from RGA Australia, BBH India, Sling and Stone, Hatched, Nielsen, and more.
- 40 Under 40 2023: Anisha Iyer, OMD 27/11/2023A force to be reckoned with, OMD India CEO Anisha Iyer is a shining example of the country’s leading female role models in digital and technology advertising.
- Veteran Matthew Godfrey returns to advertising with MediaMonks 27/11/2023In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
- Cadbury 5 Star envisions a future where AI works and humans do nothing 26/11/2023Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.
Marketing news from APAC
- I've seen so many acquisitions done the wrong way: Christian de la Villehuchet 27/11/2023On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
- Gen Z does not care if your brand is popular 27/11/2023Why branded sonic is more effective than licensed music.
- A fabricated account of how judging the humour category in Cannes could play out 27/11/2023Ben Middleton, chief creative officer at Creature, imagines what it will be like to judge the "Humour in branded communications" category at Cannes next year.
- How marketers have become secret weapons in the great pitching wars 27/11/2023In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
- Dentsu appoints global chief strategy officer for media 27/11/2023Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
- The rise of in-game marketing and eSports in China: A guide for brands and businesses 27/11/2023The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
- Moves and win roundup: Week of November 27, 2023 27/11/2023All the latest moves and wins from RGA Australia, BBH India, Sling and Stone, Hatched, Nielsen, and more.