Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the ongoing war.
MOST VALUABLE PRODUCT: Developed in China and now being exported from APAC, Creative Vault is used extensively by clients to gain sharper, faster insight on competitor activity.
In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.
MOST VALUABLE PRODUCT: In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.
Developments from The Silk Initiative, Virtue APAC, Red Havas, Havas Australia, Forward, The Purpose Group, Ants Programmatic, Purpose.Ant, Adm Group, Essence, Bud, MullenLowe Singapore, Alley Group in ANZ and VMLY&R Malaysia.
MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.
MOST VALUABLE PRODUCT: Developed in China and now being exported from APAC, Creative Vault is used extensively by clients to gain sharper, faster insight on competitor activity.