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- Irish agency recreates The Banshees of Inisherin as 8-bit arcade game 20/03/2023The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
- Jason Wu exits DDB as China CEO 20/03/2023Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.
- Move and win roundup: Week of March 20, 2023 20/03/2023The latest updates from FCB, Sandpiper, Nissan, Colgate-Palmolive, and more in our weekly roundup of people moves and business wins.
- Women to Watch Greater China 2023: Riki Li, Wavemaker 20/03/2023Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
- The Monkeys deliver a cliffhanger for Macpac 20/03/2023There's no need for fear of heights if you have good gear, says the outdoors company.
- Increasingly a sideshow? The importance of Asia-Pacific to the agencies 20/03/2023The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
- Deinfluencing: should brands be scared of the trend? 20/03/2023As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
- How to defend your brand marketing budget in a downturn 19/03/2023An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
- WARC upgrades TikTok adspend forecast by $2 billion 19/03/2023Video platform to defy recession with all brand categories set to increase investment this year.
- Women to Watch Greater China 2023: Long Wong, BBDO 17/03/2023In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.
Marketing news from APAC
- AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023 21/03/2023Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
- Move and win roundup: Week of March 20, 2023 20/03/2023The latest updates from FCB, Sandpiper, Nissan, Colgate-Palmolive, and more in our weekly roundup of people moves and business wins.
- Women to Watch Greater China 2023: Riki Li, Wavemaker 20/03/2023Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
- Deinfluencing: should brands be scared of the trend? 20/03/2023As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
- Marketers expected to scrutinize partner contracts post-SVB collapse 19/03/2023Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
- Women to Watch Greater China 2023: Long Wong, BBDO 17/03/2023In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.
- Women to Watch Greater China 2023: Lara Jefferies, Plug 17/03/2023Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies' understanding of business and relationships makes her a seamless extension of the brand.