Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
As the deinfluencing trend gains traction in Asia, how can brands and marketers best respond? And will it spell the end of influencer marketing as we know it?
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies' understanding of business and relationships makes her a seamless extension of the brand.