Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US
Condé Nast is no stranger to bringing its U.S. publications to global markets, but now it’s running the play in reverse. La Cucina Italiana, a...
Category: Interactive/Digital marketing
‘Everyone is under a lot of pressure’: Marketers feel a sense of uncertainty ahead of the ANA conference
This week, marketers once again descend upon Orlando, Florida, for the Association of National Advertising’s Annual Masters of Marketing conference. Among attendees and industry observers,...
The next wave: Chinese companies are leading the way in defining consumer apps
Bart Baker desperately wanted to quit YouTube. Since 2009, Baker had regularly produced parody music videos like Jason Derulo’s “Wiggle” (62 million views), Taylor Swift’s...
‘A compelling model for the industry’: New York Media CEO Pam Wasserstein on merging with Vox Media
The digital media consolidation wave continues. Vox Media and New York Media are combining, creating a bulked-up company on track for $300 million in revenue...
UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech
Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection Regulation. Top execs from the Information Commissioner’s Office have...
‘Everything has changed utterly’: The lost generation of journalists
Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a...
Bloomberg Media to double subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total...
How Le Monde is using podcasts to drive digital subscriptions
French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The...
Survey: The state of supply path optimization
The post Survey: The state of supply path optimization appeared first on Digiday. Via DigiDay
‘Rainy day and sunny day money’: Producers at streaming shows are looking for product placement deals
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
WTF is multi-touch attribution?
Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad...
Twitch’s cuts of payments to esports teams is benefiting YouTube
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
The Financial Times’ John Ridding and BoF’s Imran Amed on future collaborations
The Financial Times has become a minority stakeholder in media startup Business of Fashion. The London-based business-to-business title has 35,000 paying subscribers and a lucrative...
Survey: How does your company manage its content?
The post Survey: How does your company manage its content? appeared first on Digiday. Via DigiDay
Inside Sky’s pitch for addressable TV budgets
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings,...
Roku, Nielsen, Twitch and more are nominees for the Digiday Technology Awards
Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology...
