8×8 CPaaS Delivers No-code Functionality to Enable Enterprises to Easily Build Engaging Customer Experiences

8×8 Connect Automation Builder’s Intuitive, Visual Interface Improves Organization-wide Campaigns with Pre-built and Customizable Communication Workflows

CAMPBELL, Calif.–(BUSINESS WIRE)–8×8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform provider, today announced the availability of 8×8 Connect Automation Builder, a no-code multiple-channel communications management solution allowing a wide array of user roles in organizations, from marketing operations to customer support, to easily build engaging customer experiences. The new 8×8 CPaaS solution offers a visual, effortless way to build communication workflows that enhance productivity, flexibility, and efficiency, regardless of coding expertise.


“Organizations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions that go beyond APIs that cater to developers,” said Michael Brandenburg, Senior Industry Analyst at Frost & Sullivan. “Line-of-business leaders are often in the best position to enhance workflows and processes, but only if they are given the right tools and technology. 8×8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions.”

The Automation Builder is delivered via the 8×8 Connect multi-channel communications management platform that allows organizations to manage text and voice messaging campaigns across multiple channels with access to real-time analytics and reporting. The introduction of 8×8 Connect Automation Builder provides cross-channel orchestration within a consolidated interface, giving users full context of every communication channel and creating referenceable data streams across various sales and marketing tools.

The 8×8 Connect Automation Builder empowers organizations with any level of technical capability to leverage digital channels to deliver enhanced customer experiences. Features include:

  • Automated workflows with just a few clicks, eliminating the need for engineering or developer resources.
  • Customized iterations for users to tweak and implement.
  • Drag and drop modules to create complex workflows, or choose from pre-built templates.
  • Build communication workflows across channels including SMS, chat apps, and voice.
  • Optimized processes for leads and managers within marketing operations, customer support, and operations.

“The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that’s exactly what we’ve done with 8×8 Connect Automation Builder,” said Marc Magnin, Head of Product, CPaaS at 8×8, Inc. “Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8×8 Connect. Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure.”

8×8 Connect is a core component of the 8×8 CPaaS portfolio of communication APIs, including SMS, voice, chat apps, video, and performance monitoring. 8×8’s portfolio of communication APIs are part of the 8×8 XCaaS™ (eXperience Communications as a Service™) an integrated cloud contact center, voice, team chat, and video meetings single-vendor solution.

Visit 8×8.com to learn more about the 8×8 Connect Automation Builder or contact 8×8 at hello-cpaas@8×8.com.

About 8×8 Inc.

8×8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading Software as a Service provider of 8×8 XCaaS™ (eXperience Communications as a Service™), an integrated contact center, voice communications, video, chat, and API built on one global cloud communications platform. 8×8 uniquely eliminates the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) to power the communications requirements of all employees globally as they work together to deliver differentiated customer experiences. For additional information, visit www.8×8.com, or follow 8×8 on LinkedIn, Twitter and Facebook.

8×8®, 8×8 XCaaS™, eXperience Communications as a Service™, eXperience Communications Platform™ are trademarks of 8×8, Inc.

Contacts

8×8, Inc.

Media:

John Sun, 1-408-692-7054

john.sun@8×8.com

Investor Relations:

Kate Patterson, 1-408-763-8175

katherine.patterson@8×8.com

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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