Zenith: Mobile Ad Spend Growing At 7X Desktop Ads

Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Global mobile advertising, which includes all online ads delivered to smartphones and tablets, whether display, classified or search, is growing seven times faster than desktop ads. ZenithOptimedia predicts mobile […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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