YouTube Courts Sundance For Indie Filmmakers, Advertisers

Advertisers aren’t wild about user-generated content, so YouTube is making a big push at this year’s Sundance Film Festival to court indie filmmakers whose TV-ready videos might better catch their eye.

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Via AdAge


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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