Yahoo Revenue Comes in Flat as Mayer’s Turnaround Effort Continues


Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued.

Profit, excluding some items, was 34 cents a share, Yahoo said today in a statement. Analysts had projected earnings of 33 cents, according to data compiled by Bloomberg.

Revenue, excluding the cost of payments to sites that helped drive traffic, was $1.08 billion, down 0.8% from the quarter a year earlier. Display ad revenue excluding traffic acquisition costs fell to $421 million from $452 million. Search revenue excluding traffic costs ticked up to $426 million from $414 million.

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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