Yahoo Revenue Comes in Flat as Mayer’s Turnaround Effort Continues


Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued.

Profit, excluding some items, was 34 cents a share, Yahoo said today in a statement. Analysts had projected earnings of 33 cents, according to data compiled by Bloomberg.

Revenue, excluding the cost of payments to sites that helped drive traffic, was $1.08 billion, down 0.8% from the quarter a year earlier. Display ad revenue excluding traffic acquisition costs fell to $421 million from $452 million. Search revenue excluding traffic costs ticked up to $426 million from $414 million.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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