Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn

Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief period of time, Yahoo joined several brands in using it as a real-time marketing opportunity. “Gmail is temporarily unavailable,” Yahoo tweeted with a photo of the Gmail error page.

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This was cheeky, not in the least because Yahoo’s email service has suffered outages and hiccups far more severe than Google’s. Realizing the glass-houses problem, Yahoo took to its account to abjectly apologize.

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Naturally, this backfired, as Twitter launched a lobby of scorn on Yahoo for distancing itself from the original tweet, which was actually rather amusing. Some of the more pointed reactions:

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The post Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn appeared first on Digiday.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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