Xaxis appoints Mickey Zhang as China’s Managing Director

Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM search and ecommerce as well as spearheading future digital developments in China.

Ms Zhang bring with her more than 10 years of digital advertising experience on both the agency and publisher sides, and deep expertise in the China advertising market to the role where she will be responsible for leading Xaxis operations throughout China.

China currently represents one of the world’s largest and fastest growing digital markets, with half a billion users and advertising growth rates averaging 30 to 40 per cent every year.

“Xaxis has been an integral part of GroupM’s digital strategy since the launch of its China operations in 2012. Zhang has been at the helm of GroupM’s award-winning search team in China and will no doubt be a great addition to the Xaxis team.” said Patrick Xu, Chief Executive Officer of GroupM China.

Zhang was also instrumental in launching GroupM Ecommerce, a unit focused on providing ecommerce consultancy services to over 20 clients, including GSK, Pfizer, Maybelline, Brita, Nestle and COFCO. Zhang was recently promoted to managing director of Ecommerce and Search at GroupM in recognition of her outstanding work.

Prior to GroupM, Zhang led award-winning vertical sales teams at Google and Baidu, respectively, to provide integrated search marketing solutions for direct response clients in retail, travel, education, gaming and other internet service industries. Zhang started her career at eBay as a digital marketing analyst responsible for all marketing related data mining and data driven business optimization.

“On top of leading our existing on-the-ground team in China, Zhang’s wealth of experience and digital know-how will help take Xaxis to the next stage of our development in China. I am pleased to welcome someone of Zhang’s caliber to the Xaxis APAC management team. She is the ideal person to support our existing and future clients in developing and implementing the most effective digital strategies,” said Michel de Rijk, Managing Director – APAC at Xaxis.

 

Via Digital Market Asia Mobile

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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