Xandr Buys Linear SSP Clypd, Extending Broadcast Reach Beyond AT&T
Xandr on Friday acquired the linear TV supply-side platform Clypd, its second acquisition since AT&T bought AppNexus and launched the data-driven advertising group last year. Terms of the deal were not disclosed. Clypd had raised about $31 million since it was founded in 2012, and the German broadcaster RTL Group is a lead investor. Even… Continue reading »
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