WPP To Announce Deal To Buy Chinese Digital Shop IM2.0

WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a person familiar with the matter.

WPP purchased IM2.0 through its VML operating company, which is part of the Young & Rubicam network, the person said, asking not to be identified because the transaction hasn’t been announced yet. The deal is subject to regulatory approval.

China is WPP’s third-largest market — behind the U.S. and U.K. — with revenue, including associates, of $1.4 billion and about 14,000 employees. The London-based company is spending as much as $640 million this year, buying digital-ad assets and companies in rapidly expanding markets such as Turkey, Brazil, India and Vietnam to counter slower growth in Europe and North America and capture new business from burgeoning economies.

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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