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Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company | Copenhagen INK

Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company

AdExchanger |

The New York Times acquired The Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service journalism. “The Wirecutter was doing what the Times would have done if we were to start from scratch,” said David Perpich, The Wirecutter’s president and general manager. The Wirecutter helped the TimesContinue reading »

The post Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.