Will We Ever Stop Ad Fraud?

Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take responsibility? Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current state of fraud in the online advertising industry, defining what it is and how to, if not resolve, at least help improve the situation.

According to industry analysts Forrester, £5.5bn was wasted on fraudulent display adverts in 2016, […]

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Via ExchangeWire

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.