Will We Ever Stop Ad Fraud?
Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take responsibility? Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current state of fraud in the online advertising industry, defining what it is and how to, if not resolve, at least help improve the situation.
According to industry analysts Forrester, £5.5bn was wasted on fraudulent display adverts in 2016, […]