Why your mobile apphas to work RIGHT!

phone-errors.jpgThese days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food, sports, FMCG, travel, etc.

For most of these companies, it is the first time they have ever released a software product. This study gives some hard numbers on why making sure a app works right is so critical. (more…)

Via MobiAD

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...