Why your mobile apphas to work RIGHT!

phone-errors.jpgThese days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food, sports, FMCG, travel, etc.

For most of these companies, it is the first time they have ever released a software product. This study gives some hard numbers on why making sure a app works right is so critical. (more…)

Via MobiAD

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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