Why Yahoo Needs To Solve Its Mobile Ad Problem Quickly

Although Yahoo CEO Marissa Mayer emphasized the importance of mobile advertising to the company’s growth during Tuesday’s earnings call, she acknowledged that Yahoo’s mobile ad revenue has yet to become a significant portion of the company’s total revenue, which could greatly hamper the company’s future profits. The company’s mobile revenue “is still not material,” Mayer […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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