Why the ‘Highest Bid Wins’ Strategy Won’t Raise Your Revenue

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of “holistic yield management” is in the front of many publishers’ minds right now. It allows RTB demand to […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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