Why pitching isn’t just about creatives

Singapore – Rather, it should be a time to assess an agency’s competencies and chemistry, says Mangham Gaxiola’s Stephen Mangham. Here’s how the agency worked this out with its Greenfields Milk client.
Via Marketing Interactive


Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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