Why Does Big Data in Marketing Need Visual Analytics?

Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains that, despite this, using big data effectively still requires using visual analytics when interpreting the results.

It has become necessary to look for new ways of storing and indexing data, and at the same time, different methods of helping people […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.