Why Advertisers Must Spend More Time Fertilizing The Grass

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I recently had a cup of coffee with Christopher Skinner, who has spent the last dozen years MakeBuzz after selling his old company, […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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