Who Should Own Customer Data?

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brooks Bell, founder and CEO of Brooks Bell Inc. Businesses capture mountains of data and increasingly use it to make smarter decisions. Customer data has become a valuable asset for […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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