Who Are The Most Loyal Smartphone Owners?

Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and flows like water. Case in point: Apple. On Friday, Yankee Group published the findings of a new survey indicating that Apple’s brand loyalty may be what determines the ultimate victor […]
Source:Mobile Marketing Watch

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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