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WhatsApp bans more than 100,000 accounts in Brazil election | Copenhagen INK

WhatsApp bans more than 100,000 accounts in Brazil election


WhatsApp banned hundreds of thousands of accounts in Brazil as the Facebook messaging service struggles to contain spam, misinformation and other political shenanigans ahead of a runoff election in Latin America’s largest country.

“We have cutting-edge technology to detect spam that identifies accounts with abnormal behavior so that they can’t be used to spread spam or misinformation,” a WhatsApp spokesperson wrote in an email. “We are also taking immediate legal measures to prevent companies from sending mass messages via WhatsApp and have already banned accounts associated with those companies.”

Facebook set up a ” war room” to spot and eradicate misinformation, hate speech and other damaging content during Brazil’s election this month. It’s a test for the social network ahead of midterm elections in the U.S. later this year. While the company said it was able to thwart false information on its main social network, it’s had more trouble controlling misbehavior on WhatsApp, which is encrypted and virtually impossible to monitor.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.