What to Expect This Year in the World of TV Advertising

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The world of advertising and TV has been changing rapidly over the last couple of years with an increase in technology solutions, movement of brand dollars, and how advertisers are addressing the medium. Writing exclusively for ExchangeWire, Walt Horstman (pictured below), ‎SVP/GM advanced media and advertising, TiVo, talks about the developments across TV advertising and what the industry has to look forward to.

We’re expecting to see industry-wide consolidation of some trends that have dominated TV advertising in the past few […]

The post What to Expect This Year in the World of TV Advertising appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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