What Makes an App Great for Kids Might Surprise You

Illustration by Pete Ryan

When Raul Gutierrez’s son was in kindergarten, he asked if he could give up his birthday party and get an iPhone instead. “I was horrified,” Gutierrez says. “This was the centerpiece of his year, and he was willing to sell out his friends for this … thing.”

His son got the phone.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.